Easyy Mobile App UX UI Design
Role: UX UI Designer, Mobile App Design, Web Design
PROJECT OVERVIEW
Easyy makes it easy to order and pickup coffee, food & drinks
Easyy is a simple and beautiful app that allows users to place an order and pay ahead. That means user can walk in and without waiting in line, ask a barista for your freshly made order at the pickup area. No hassle, no cash, no waiting.
The Problem
After market research and competitors analysis we found that there are few similar mobile apps, that provide the same functionality, but they all offer very complex and in-depth solution.
The client's main idea was to create a simple app that would stand out and allow users to browse coffee shop menu and place order.
The Problem
The first challenge was to create a user experience that will be simple, effective and only provides informations that user would need
The second challenge was to work through the low budget that was available.
The Problem
We tried to stay focused through the research, by making it short and effective. We gathered as much data as possible from user interviews, brainstorming, etc
We started to ask questions:
- who are the users we are targeting,
- which features would be useful to them,
- what goals do they need to accomplish
- and what are the users needs and desires
User Journey Flow
Task flows helped us to think through the design, before a feature is actually developed. It helped us to interject the user into the flow of the application, and determine if the conceptual model agrees with the user model.
Sketches and Wireframes
I've worked on so many projects over the last 15 years, it's hard to choose the best work to showcase, so here's a snapshot of some of my favourites to give an idea of the range of projects and clients I've worked on.
User Testing and Improvements
After our wireframes were created, we decided to do some first one-to-one interviews in which users would be asked to perform a series of tasks. Through the interview we asked our users to perform specific task; like find nearby cafe, edit profile, add to cart, save credit card, check out, reset password etc.
By watching our test users use our product we found that there is still room for improvements and that there were a lot of areas that were confusing and not simple or clear enough. We updated our wireframes and invited potential users to a second interaction.
User Interface Design
After all the wireframes were designed I moved onto styling the user interface of the app. I focused on designing an interface that was simple, clean and beautiful.
Responsive App Landing page
I designed a simple responsive landing page for the app. Again, my goal was to keep the visual style consistent across the app and promotional material.
Results of Collaboration
See What People Say!
Senthil is a brilliant UI/UX designer with a passion for creating memorable user experience. He played a critical role in the design and development of our thoroughbred sales management software. It’s been an absolute pleasure to work with him.
Jack Halford, Director,
ThoroughWorks
Senthil is the best at what he does. He has been very empathic in understanding our needs, business goals and target audience. His grasp of user experience is top notch. He took our general concepts and delivered clean, intuitive, user friendly designs.
Tyrone Preyser, Co-Founder,
Proceeda
We engaged Senthil for our website redesign, and the experience was both enjoyable and highly professional. His UX UI Design expertise and creativity resulted in exceptional ideas and a final outcome we're extremely pleased with.
Steven Prismontaite, Business Care
PracSuite
Need great user experiences?
UI/UX Designer | Full Stack Web & Mobile Development | UX Audit
I'm a freelance UX UI Designer based in Melbourne. I offer a range of high quality design services include UX, UI, Web Design, Mobile App design, eCommerce and Web application design. I've worked on a diverse mix of large and small design projects. The easiest way to get in touch is to email me if you feel the personal touch is needed then just give me a call. I look forward to hearing about your brief.