Stanley Website Design
Role: UX/UI Designer, eCommerce Website Designer
OVERVIEW
Stanley offers a wide range of durable food and beverage gear that fuels outdoor adventures
The Stanley Australia engaged to create an e-commerce website that would showcase their products. The goal was to create a user-centred, easy to use responsive e-commerce website design
User experience strategy from the user's perspective
Understanding the users' needs is vital to create a successful digital product that people would love to use.
With our client so immersed in their internal knowledge, research, and stakeholder interviews allowed us to identify our target users, what they need, user challenges. We collected a few quotes from the stakeholder interviews that helped guide us through our research.
As a result, we devise a more precise website and app strategy and more bespoke user experience for Stanley customers.
User Experience (UX)
- Persona Building
- User interviews
- Heuristic Evaluation
- User Journey Mapping
- Information Architecture
- Wire framing
User Interface Design (UI)
- Hi-fidelity Mockups
- UI Components
- Hi-fidelity Mockups
- Visual Design
- Style Guide
Website Style Guide
The Stanley needed to create a distinct visual that could grow with the brand yet not make it feel too generic. The user interface and experience had to express the values of the brand, so I chose a very simple color palette. Also, I went for a handwritten script font to create a personal yet professional feel.
Results of Collaboration
See What People Say!
Senthil is a brilliant UI/UX designer with a passion for creating memorable user experience. He played a critical role in the design and development of our thoroughbred sales management software. It’s been an absolute pleasure to work with him.
Jack Halford, Director,
ThoroughWorks
Senthil is the best at what he does. He has been very empathic in understanding our needs, business goals and target audience. His grasp of user experience is top notch. He took our general concepts and delivered clean, intuitive, user friendly designs.
Tyrone Preyser, Co-Founder,
Proceeda
We engaged Senthil for our website redesign, and the experience was both enjoyable and highly professional. His UX UI Design expertise and creativity resulted in exceptional ideas and a final outcome we're extremely pleased with.
Steven Prismontaite, Business Care
PracSuite
Need great user experiences?
UI/UX Designer | Full Stack Web & Mobile Development | UX Audit
I'm a freelance UX UI Designer based in Melbourne. I offer a range of high quality design services include UX, UI, Web Design, Mobile App design, eCommerce and Web application design. I've worked on a diverse mix of large and small design projects. The easiest way to get in touch is to email me if you feel the personal touch is needed then just give me a call. I look forward to hearing about your brief.