Skip to main content

The Writer’s Coffee Shop

Role: UX UI Designer, Information Architecture, Mobile App Design, Web Design

Ecommerce UX UI Design

PROJECT OVERVIEW

Best place to read and write stories

TWCS is a website for reading, writing and publishing stories. Users can create a profile and post their stories about anything either online or through the TWCS application. I was responsible to design a responsive website and mobile app.

We started the project with a competitive analysis, as providing uniqueness was our key objective here. One of the challenges I faced as the lead designer of the TWCS app & website was to differentiate it from other competitors and while still keeping the amount of data clean, simple and easy to navigate on any device.

User experience design from the user's perspective

A good design starts with conversations and sketches & wireframes. I started the design with interviews and brainstorming. After collecting insightful data and I started creating test prototypes. Due to space constraint on mobile interfaces, it is highly important that users do not get lost in the endless taps - the reason why I strategically planned the overall flow of their journey, right from the start. 
User Experience (UX)

  • Persona Building
  • User interviews
  • Heuristic Evaluation
  • User Journey Mapping
  • Information Architecture
  • Wire framing
User Interface Design (UI)

  • Hi-fidelity Mockups
  • UI Components
  • Hi-fidelity Mockups
  • Visual Design
  • Style Guide
UX Personas
UX Wireframe

User Interface Design

A good design starts with conversations and sketches & wireframes. I started the design with interviews and brainstorming. After collecting insightful data and I started creating test prototypes. Due to space constraint on mobile interfaces, it is highly important that users do not get lost in the endless taps - the reason why I strategically planned the overall flow of their journey, right from the start. After dozens of iterations I reached something like this:

Mobile App Design
Mobile App UX UI Design

Responsive Website Design

After completing the app design project, I started designing the responsive website. As usual, I started the project by making wireframes. After all the screens were designed, I moved onto designing the website design. My goal was to keep the look and feel (colors, typography, and imagery) consistent across the app and website.

UX UI Design Freelancer Portfolio
Client Testimonial

Results of Collaboration

See What People Say!

Senthil is a brilliant UI/UX designer with a passion for creating memorable user experience. He played a critical role in the design and development of our thoroughbred sales management software. It’s been an absolute pleasure to work with him.

Jack Halford, Director, 
​ThoroughWorks 

Senthil is the best at what he does. He has been very empathic in understanding our needs, business goals and target audience. His grasp of user experience is top notch. He took our general concepts and delivered clean, intuitive, user friendly designs.

Tyrone Preyser, Co-Founder, 
Proceeda

We engaged Senthil for our website redesign, and the experience was both enjoyable and highly professional. His UX UI Design expertise and creativity resulted in exceptional ideas and a final outcome we're extremely pleased with.

Steven Prismontaite, Business Care 
PracSuite
Need great user experiences?
UI/UX Designer | Full Stack Web & Mobile Development | UX Audit

I'm a freelance UX UI Designer based in Melbourne. I offer a range of high quality design services include UX, UI, Web Design, Mobile App design, eCommerce and Web application design. I've worked on a diverse mix of large and small design projects. The easiest way to get in touch is to email me if you feel the personal touch is needed then just give me a call. I look forward to hearing about your brief.