Solving complex design problems requires user experience (UX) designer who delivers results on Design, Ideation, Strategy, Experience, Capability and a joy to work with. As an experienced UX designer, I make the complex, simple and easy to use. I analyse all aspects of end-user interaction with the product and focus on enhancing user experience across all devices.
- Discovery, Ideation, Insights
- Persona, Empathy, Customer Journey
- Information & Planning
- Wireframing, Prototyping, Testing
- Design sprints
User interface design is an essential part of the user experience. The right UI design attracts user engagement and business goals. My approach in creating a UI design is by finding balance in design that is user-centered, brand focused, aesthetically appealing & solution towards the desired expectation. As an experienced UI designer I am passionate about maximising the usability of the interfaces that I design for your business.
- Responsive Web Design
- Responsive Product Design
- UI Design for iOS & Android App
- UI design for web, mobile and tablet
- UI Style Guide
I always start any project by sketching and wireframing first. Wireframing is an important step in UX design process. It helps us to put together the complex user-flows and experiment with layout hierarchies. Clickable prototypes provide early possibilities to test the user experience and functionality before the development of the final solution.
- Wireframing, testing, analysing
- Rapid prototyping
- Clickable prototypes
- Mockup designs
- Iterative design
Bad UX leads to costly support calls, high website bounce rates, abandoned shopping carts, negative brand perception and poor user adoption. A user experience (UX) audit identifies UX problems in your website or app & provides cost-effective actionable recommendations for improvement.
- Usability Review
- Heat Map Analysis
- Checkout Process
- Layout, Menus and CTA
- UX Recommendations
With over 15 years experience in creating UX/UI design for a digital world, I’ve had the privilege of working with some of Australia and the world's most remarkable organisations, startups, government, not for profit.
UX Design, UI Design, UX Strategy, UX Audit, UX Consulting, Responsive Web & Product Design, Discovery, Ideation, Iteration, Wireframes, Interactive prototypes, Product design, Native app UI design, App design for mobile and tablet, Conversion rate optimisation, Usability Testing, Design sprints, Product Advisor, UX/UI mentor, Content strategy, Information architecture, Ecommerce website design, Website A/B testing, User testing.
"Senthil is the best at what he does. He has been very empathic in understanding our needs, goals and target audience. His grasp of user experience is top notch. He took our general concepts and delivered clean, intuitive, attractive designs.”
Tyrone Preyser, Co-Founder,